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Google’s platform for paid search engine marketing. This technology is the driving force behind Google’s PPC advertising, enabling the precise targeting of advertisements to specific searches. The ads are prominently displayed above and to the right of organic search results.
Artificial Intelligence refers to the intelligence exhibited by machines. In the realm of digital marketing, machine learning is increasingly utilized for tasks such as social media listening, optimizing ad campaigns, and enabling conversational commerce through the implementation of chatbots.
Google’s platform for paid search engine marketing. This technology is the driving force behind Google’s PPC advertising, enabling the precise targeting of advertisements to specific searches. The ads are prominently displayed above and to the right of organic search results.
Page Ranking refers to the position of a webpage in the search engine results pages (SERPs). It is determined by various factors, including the relevance and quality of content, the structure of the website, and the number and quality of inbound links. Websites with higher PageRank are generally considered more authoritative and are likely to appear higher in search results, increasing their visibility to users. PageRank is often used as a metric to assess the importance and credibility of a webpage in the context of search engine optimization (SEO).
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