
How much of your budget should you allocate to your marketing Budget?
Reading Time: 9 minutes10th March, 2021 by William Aldred Introduction A survey done by Business Development of Canada has stated on average small Canadians spend 30,000 a year
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Reading Time: 9 minutes10th March, 2021 by William Aldred Introduction A survey done by Business Development of Canada has stated on average small Canadians spend 30,000 a year
Reading Time: 6 minutesThe digital habits of Canadian consumers are evolving fast, with 87% shopping online and a strong preference for Canadian businesses. Yet, 40% of small businesses lack a website. This blog highlights why going digital isn’t optional—it’s essential—and offers guidance for Canadian entrepreneurs to build online presence and thrive.
Reading Time: 3 minutesExplore how story-centric marketing transforms your brand. Learn to craft compelling narratives with clear messages, authentic characters, and emotional resonance. Build trust, inspire loyalty, and drive action with this essential guide to making your brand unforgettable.
Reading Time: 4 minutesDiscover actionable ideas for Calgary businesses to thrive in the post-pandemic market. From virtual events to sustainability and meal kits, these initiatives offer creative ways to engage customers and drive growth.
Reading Time: 4 minutesDiscover the top domain name trends for 2025 that Calgary entrepreneurs should watch. From short domains to branded extensions, learn how Nexus by Cordeeple can help you secure the perfect domain for your business.
Reading Time: 3 minutesDiscover Cordeeple’s Courtship Method, a marketing approach designed for the emotional age. Learn actionable steps to engage your audience authentically, build trust, and foster lasting connections through thoughtful interactions, storytelling, and consistent, value-driven messaging.
Reading Time: 3 minutesExplore the science of emotional resonance in marketing. Learn how to create impactful campaigns using nostalgia, storytelling, and authenticity to build lasting audience connections, inspire loyalty, and drive engagement in an increasingly noisy digital landscape.
Reading Time: 3 minutesLearn why quality marketing always outshines commoditization. Discover how investing in thoughtful campaigns fosters trust, sets your brand apart, and delivers long-term results across industries like retail, hospitality, and healthcare. Quality beats quantity every time.