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Remember when we used to Google it?
Today, we ChatGPT it. We ask Perplexity. We trust Gemini to summarize the best of the web in one answer.
Search has changed—and so has the game.
If your content isn’t AEO-Optimized, it’s not being seen, cited, or surfaced where real decisions happen.
This is more than an SEO checklist.
It’s your tactical playbook to make your brand visible, quotable, and trusted by the AI engines shaping the future of discovery.
AEO is the modern approach to visibility—structuring your content so it can be found, understood, and quoted by AI models like ChatGPT, Gemini, and Perplexity. It moves beyond traditional SEO tactics and focuses on answering real questions clearly, semantically, and with built-in trust.
Search behavior has fundamentally shifted. People don’t just Google it anymore—they AI it. They ask a chatbot, get an instant summary, and make a decision before ever reaching a search result.
If your content isn’t optimized for how AI thinks, learns, and retrieves—it’s not just underperforming. It’s invisible.
Yes—there’s growing evidence of a decline in traditional SEO traffic, especially as AI-driven experiences take over the top of the funnel:
The writing’s on the wall: we’ve moved from “Google it” to “AI it.”
If your content isn’t structured to be found, summarized, and cited by AI, your brand is already falling behind.
Search engines used to reward who could climb the rankings. AI rewards who can answer clearly.
Answer Engine Optimization (AEO) is about shaping your content for visibility inside AI tools—not just on search pages. That means making sure your brand is readable, quotable, and selectable by large language models like ChatGPT, Gemini, Claude, and Perplexity.
To get there, your brand needs more than just keywords and backlinks. You need a full-stack framework designed for how AI discovers and delivers content:
| No. | Acronym | Meaning | Function |
|---|---|---|---|
|
#1 |
AEO |
AI Evaluation Optimization |
Helps your content get selected, not just ranked |
|
#2 |
ACEO |
AI Content Experience Optimization |
Optimizes how AI assesses your content’s structure |
|
#3 |
AITO |
AI Trust Optimization |
Builds brand credibility through social proof & citations |
|
#4 |
CAI |
Credibility for AI |
Ensures third-party trust signals are accessible and indexed |
|
#5 |
AIRA |
AI Retrieval Authority |
Enhances your technical and semantic retrievability |
|
#6 |
LLMR |
LLM Readiness |
Prepares your content to be usable inside chat-based tools |
Cordeeple’s Free 10-Step AEO Guide
You don’t just need traffic.
You need trust, citations, and AI-ready clarity.
This free guide is Cordeeple’s answer to the shift from SEO to AEO—a rapid-fire workbook to help marketers, founders, and content strategists restructure their content for the new reality: AI is the top of the funnel.
| No. | Step | Action | Why It Matters |
|---|---|---|---|
|
#1 |
Start With the Question |
Frame content as questions people actually ask |
Matches AI’s Q&A-trained format |
|
#2 |
Answer First |
Lead with clarity, not fluff |
Improves snippet-worthiness |
|
#3 |
Use Semantic Headings |
H2s as questions or logical topics |
Boosts structure + AI readability |
|
#4 |
Write for Summarization |
Short paragraphs, bullets, TL;DRs |
AI skims—make it easy |
|
#5 |
Include Real-World Examples |
Add stories, testimonials, hypotheticals |
Adds human context machines can cite |
|
#6 |
Add Trust Layers |
Quotes, bios, results, external links |
Boosts perceived authority |
|
#7 |
Link to Public Sources |
Medium, Reddit, Clutch, etc. |
AI trains on public, trusted content |
|
#8 |
Add Schema |
Mark up pages with FAQ, HowTo, etc. |
Enhances AI and Google understanding |
|
#9 |
Make It Conversational |
Write like you talk |
Aligns with how AI talks back |
|
#10 |
Publish Where AI Can See It |
Medium, LinkedIn, Substack |
Expands visibility across AI ecosystems |
Google it is going the way of dial-up and cassette tapes—make sure your brand isn’t forgotten with it.
Be AI-ready with your AEO-optimized website—download the guide and future-proof your visibility.
Is Your Business Still Playing by Old Rules?
Small and medium-sized businesses don’t have teams of SEO analysts or in-house AI experts. You don’t have time to rewrite your site every time Google changes the game.
And now—Google’s not the only game.
Today’s customers are asking ChatGPT, Perplexity, and Gemini for answers.
If your website isn’t optimized to be understood, trusted, and cited by AI, you’re not just falling behind—you’re being skipped.
At Cordeeple, we believe visibility shouldn’t be reserved for corporations with massive budgets. That’s why we created a free, tactical guide to help Canadian SMBs restructure their content for the new era of discovery.
No jargon. No guesswork. Just 10 clear steps to help your brand get found—by machines and by humans.
We’re Canadian. We get your market.
We simplify complex AI concepts into clear, doable steps.
We speak human—but structure for machines.
We build systems that help you show up—where it counts
You’re Adapting. Now Let’s Accelerate.
