At Cordeeple, we believe every brand has a story waiting to be told—and sometimes, that story walks through the forest wearing size 22 shoes.
This is how we helped GreenPlanet Nutrients (GPN) turn an overlooked product into a cult classic by blending emotional connection, regional myth, and strategic execution. Spoiler alert: it worked. Sales grew 20% in just one summer.
GreenPlanet Nutrients is a British Columbia-based company that formulates premium plant nutrients for serious growers who care about what goes into their gardens—and what comes out. Known for their high-performance inputs and dedication to sustainable, science-backed cultivation, they’ve earned a loyal following in both the commercial and home-growing communities.
From indoor hydroponics to rugged outdoor grows, GreenPlanet’s mission is simple: help growers achieve maximum yields without compromising quality or the environment. They pride themselves on transparency, innovation, and products that are rigorously tested and grower-approved.
GPN had developed an innovative powdered nutrient blend designed for outdoor cannabis growers—particularly those in rugged, remote areas like Humboldt, California. The product itself was sound: lightweight, cost-effective, labor-saving. But its launch? Quiet. Too quiet.
Despite clear functional benefits, the outdoor line didn’t catch fire. No buzz. No traction. No story. Just another bag on the shelf.
So we stepped in.
We didn’t just ask, “How do we market this fertilizer?”
We asked, “What kind of story would resonate with the soul of the outdoor grower?”
That’s when our team sparked something magical—a campaign inspired by myth and place.
Enter Bigfoot.
More than a cryptid, Sasquatch is a symbol—mysterious, powerful, and rooted in the folklore of British Columbia and the Pacific Northwest. By transforming him into a character who embodies the product’s benefits, we created a connection that logic alone couldn’t.
This wasn’t just nutrients. These were Bigfoot-approved nutrients.
Using our Cordeeple blend of convergent and divergent thinking, we reimagined the campaign from the ground up:
Persona Development: Bigfoot as a spokesperson—an unexpected but legendary advocate for low-labor outdoor growing.
Emotional Hook: Aligning the launch with April 1st (April Fools’) created a fun, memorable association. A mythical moment that reset customer perceptions.
Tactical Rollout:
A Bigfoot “sighting” teaser video on YouTube
Bigfoot-themed care packages to stores
Blog content, sales decks, and rep toolkits
Full training for sales reps to embody and evangelize the campaign
This wasn’t just storytelling—it was story-doing.
At first, traction was slow. But we stayed committed—because at Cordeeple, we know stories take time to take root.
Then it clicked.
One passionate U.S. sales rep championed the campaign, and everything shifted. Word-of-mouth picked up. Growers were intrigued. The legend grew. By summer’s end:
Outdoor line sales had increased 20%.
Even better? A full year later, stores were asking for Bigfoot Nutrients before the season even started. We’d created a ritual—a recall trigger—built into the culture of cannabis cultivation.
This campaign reminded us why we do what we do. Here’s what we carried forward:
Every voice matters. The Bigfoot idea came from a junior team member—and became the centerpiece of the brand’s outdoor line.
Measure, but don’t panic. Great storytelling sometimes needs a runway.
Not everyone understands brand vs. product storytelling. Educating stakeholders created space for both.
Emotional triggers beat product specs. Bigfoot on April 1st? That’s a seasonal spark with staying power.
Campaigns thrive on internal champions. One believer on the front line made all the difference.
At Cordeeple, we don’t just sell features. We cultivate meaning. We court audiences with relevance, intention, and yes—sometimes a little magic.
Because when your product becomes part of a story, your brand becomes unforgettable.
So let’s ask the real question:
What’s your Bigfoot?
And are you brave enough to tell that story?
