In a world where marketing often shouts louder instead of speaking truer, GreenPlanet Nutrients needed more than another product push—they needed a story. One that honored legacy growers, welcomed new communities, and gave everyone permission to be proud. “There Grows the Neighborhood” wasn’t just a campaign. It was a cultural shift—one that turned backyards into stages, growers into advocates, and everyday successes into neighborhood legends. This is how we helped them do it.
GreenPlanet Nutrients is a British Columbia-based company that formulates premium plant nutrients for serious growers who care about what goes into their gardens—and what comes out. Known for their high-performance inputs and dedication to sustainable, science-backed cultivation, they’ve earned a loyal following in both the commercial and home-growing communities.
From indoor hydroponics to rugged outdoor grows, GreenPlanet’s mission is simple: help growers achieve maximum yields without compromising quality or the environment. They pride themselves on transparency, innovation, and products that are rigorously tested and grower-approved.
GreenPlanet Nutrients (GPN) had a vibrant product line and passionate following, but lacked a unifying brand campaign that spoke to the heart of their broader audience. Their reach was rooted in the cannabis legacy market—reliable, but limited. We saw an opportunity not just to expand their reach, but to rewrite the narrative around modern gardening and growing.
Cannabis legalization in Canada was more than a policy shift—it was a cultural inflection point. Legacy growers were ready to step out of the shadows, but needed a story that honored their history while welcoming a broader community: hobbyists, commercial farmers, and traditional gardeners alike.
We knew from the start that people don’t just want products—they want permission to be proud. So we leaned into human behavior: people love to share their successes. By tapping into that instinct, we gave growers something they’d long been denied—a spotlight.
Campaign Concept: “There Grows the Neighborhood”
More than just a clever play on words, this campaign was a rallying cry for growers of all kinds. A celebration of the new era of gardening—where bragging was no longer taboo, but encouraged. It turned the act of growing into a point of pride and belonging.
We introduced the idea of a “parent brand campaign”—a foundational identity that could support every product campaign under its umbrella. This became the glue for the broader ecosystem of GPN’s offerings.
From there, we brought the vision to life with:
Story-first marketing to empower sales teams with memorable, values-driven narratives.
Trade show assets (booths, care packages, talking points) built around emotional resonance.
A purpose-driven landing page designed not just for conversion, but education—featuring an intuitive Q&A-style navigation system to help customers find the ideal nutrients for their specific needs.
We positioned GreenPlanet as not just a supplier—but as a partner in each grower’s success story.
The results were as vibrant as the gardens we celebrated. The campaign translated seamlessly across:
Digital and print media
Trade show conversations
Landing pages built for both discovery and delight
But more than metrics, the true success was in the movement. “There Grows the Neighborhood” became a badge of honor—an invitation to share, to educate, and to celebrate.
It reminded growers: with GreenPlanet, you’re not just feeding your plants—you’re growing your legacy.
Emotion Drives Engagement: Pride is a powerful motivator. Tap into that, and your audience will rally behind you.
User-Generated Bragging Builds Community: By creating space for storytelling, you activate your audience as brand ambassadors.
Brand Campaigns Are the Heartbeat: A cohesive brand message is the engine behind scalable product marketing.
Education Builds Trust: We transformed a landing page into a knowledge hub, making it a tool for both discovery and deeper loyalty.
At Cordeeple, we don’t just build campaigns—we build courtships. We help brands like GreenPlanet shift from transactional marketing to meaningful connection, uniting audiences under a message they can believe in and boast about.
So if you’re ready to turn your audience into advocates, your landing pages into learning hubs, and your brand into a movement...
Let’s plant the seed. We’ll help you grow something unforgettable.
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