In a world where wellness is often seen as a luxury or a last resort, there’s a brand that’s striving to change the narrative. Magnacares is redefining the way we approach healing by bringing natural, accessible therapy to the forefront. Their technology is designed to empower people of all ages—and even animals—to tap into their body’s innate ability to heal itself, using the power of Pulsed Electromagnetic Field (PEMF) therapy. But while their mission was clear, their digital presence didn’t reflect the warmth, care, and simplicity they wanted to convey. That’s where we came in.
Magnacares is a UK-based manufacturer of Pulse Electromagnetic Field (PEMF) devices, designed to replicate naturally occurring electromagnetic fields found on Earth. These devices work on a cellular level, helping to up-regulate the body’s natural healing capabilities. Whether it’s for humans or animals, Magnacares PEMF devices act as a “battery charger” for your cells, supporting overall health, wellness, and performance.
Vision:
To empower people in the UK to heal naturally through PEMF therapy devices.
While Magnacares had a powerful mission—to make PEMF therapy accessible, natural, and approachable—their digital presence wasn’t reflecting that vision. The old website was overly clinical, filled with jargon, and missed the emotional connection that their tagline promised: “Invigorate your internal state at the cellular level.”
In a competitive market dominated by brands like Lifemat, Novocure, and Pulsepemf, most of which relied on sterile, science-heavy designs, Magnacares needed more than just a visual facelift. They needed a brand story that resonated emotionally, a design that felt like wellness in action, and a digital experience that made healing feel human, not just transactional.
We didn’t just redesign a website; we built a digital experience centered around healing, not hard-selling. The new website became a compassionate guide—inviting visitors to learn, explore, and connect. Here’s how we approached it:
Illustrative Education:
We took complex scientific concepts and simplified them with visuals and easy-to-understand language. The goal was to educate without overwhelming, allowing users to comprehend the benefits of PEMF therapy with clarity and confidence.
Mobile Optimization:
Wellness doesn’t stop, and neither should your website. We ensured the site was fully optimized for mobile, meeting the needs of users on-the-go who want wellness at their fingertips.
Intentional Copy:
Gone were the heavy medical terms and confusing jargon. We crafted clear, empowering copy that reflected not just what Magnacares does but why it matters. Every word was chosen to inspire, inform, and make healing feel accessible.
Brand Experience:
The design experience was rooted in trust, comfort, and care. The visuals were modern and soft, creating a sense of calm and grounding that aligned with the idea of wellness as a lifestyle—rather than a last resort.
The transformation of Magnacares’ digital identity didn’t just result in a more attractive website—it created a more effective, user-centered experience. Visitors stayed longer, understood the technology better, and, most importantly, felt connected to the brand’s mission.
The website was more than just a store. It became a space where healing was celebrated as a natural part of daily life. The brand’s essence—natural healing, modern wellness, and everyday integration—finally had a digital home that lived up to its promise.
Key Differentiators We Highlighted:
Portable Use: Wellness on-the-go, even while sleeping.
User-Friendliness: Accessible for all ages, empowering everyone.
Emotional Positioning: “Healing as a lifestyle, not a last resort.”
At Cordeeple, we believe every brand deserves to be seen for who they truly are, not just what they sell. This project was more than just a website redesign—it was a reintroduction. A confident “hello” from Magnacares to the people they’re here to help. We crafted a platform that wasn’t just a digital storefront but a space that fosters connection, trust, and empowerment.
When design meets empathy, and branding meets belief, that’s where real connection begins.
At Cordeeple, we don’t just build websites—we craft experiences. We bring meaning to your brand, weaving relevance, intention, and a touch of magic into every element.
Because when your brand's story is told with purpose, it transforms from a product to an unforgettable experience.
So, let’s ask the real question:
What’s your story?
And are you ready to share it with the world?
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Let’s make your brand’s journey unforgettable.
