Not every grow kit brand needs to feel sterile, technical, or… well, boring. When Baüx Industries approached us, they weren’t just looking for a website—they wanted to build a brand that would make people laugh, lean in, and ultimately buy in. Affordable, approachable, and just a little bit cheeky, Baüx Industries set out to become the go-to for everyday Canadians ready to dip their toes (and thumbs) into home gardening—without breaking the bank or their brains.
They just needed someone to help them say it all with a wink. That’s where Cordeeple came in.
Baüx Industries is a Canadian brand on a mission to make indoor gardening less intimidating and a whole lot more fun. A subsidiary of GreenPlanet, Baüx offers all-in-one grow kits designed for everyday people—no PhD in botany required. With affordability, ease, and a healthy dose of humor at its core, Baüx is redefining what it means to grow at home. Whether you’re cultivating your first plant or your fiftieth, Baüx is here to help you grow with confidence—and maybe crack a smile along the way.
Baüx Industries, a new branch of GreenPlanet, had a strong value prop—affordable, all-in-one grow kits designed to make indoor cultivation simple and accessible. But the market was flooded with overly complicated grow tents, and the category was weighed down by technical jargon, regulatory confusion, and unapproachable brands.
Our job?
To break through the noise with a brand that didn’t take itself too seriously—while still being taken seriously by its audience.
We knew early on that the best way to disarm hesitation was humor. So, we crafted a brand personality that blended wit with wisdom—fun, yet functional; quirky, yet credible.
Here’s how we helped Baüx plant their brand in people’s hearts:
Brand Voice & Messaging: Developed a lighthearted, clever tone that made new growers feel welcomed instead of overwhelmed. Think: “Low stress, high yield” vibes.
Website UX & Copywriting: Clear navigation paired with playful language and engaging visuals, guiding users step-by-step through setup, care, and product benefits—no green thumb required.
Product Descriptions & Taglines: Wrote copy that made people chuckle and click, helping Baüx stand out in a sea of snooze-worthy grow kit content.
Market Positioning: Positioned Baüx as the friendly underdog—a brand that gets you, talks like you, and roots for you (literally).
In just two months, we brought Baüx Industries to life with:
A fully functional, mobile-friendly website designed to convert first-timers into fans.
A bold and humorous brand voice that sparked curiosity and connection.
A suite of branded assets, visuals, and copy that were fun, fast, and unforgettable.
At Cordeeple, we believe brands that make you feel something—joy, confidence, even a chuckle—create the deepest roots. With Baüx, we proved that even in regulated, crowded markets, there’s always room for a brand that dares to be different.
Ready to stop sounding like everyone else? Let’s build a brand that your audience actually wants to hang out with.
Size does count—especially when it comes to brand impact.
At Cordeeple, we don’t just design brands—we help them grow big, bold, and wildly irresistible.
From pun-packed product pages to user-friendly websites that actually make people smile, we help companies like Baüx turn scrolls into sales and first-timers into lifelong fans.
If you're ready to ditch the cookie-cutter and grow a brand that’s cheeky, charming, and totally unforgettable...
Let’s plant something bold together.
Contact us Today
