In a newly legalized and still heavily stigmatized industry, Grow Your Four had a big, beautiful mission: to help Canadians confidently cultivate their own cannabis at home—no gimmicks, no judgment, just trusted guidance. What they needed was a brand that felt both approachable and authoritative. One that could cut through misinformation, connect with curious hobbyists, and navigate the complexities of digital regulation. That’s where we came in.
Grow Your Four is a Canadian-based brand committed to demystifying home cannabis cultivation. Designed for first-time hobbyist gardeners, GY4 empowers individuals to legally and confidently grow up to four cannabis plants at home—offering clear, stigma-free guidance in a space often muddied by misinformation and regulation. Through educational content, how-to videos, and approachable digital tools, Grow Your Four is redefining what it means to grow green—with knowledge, community, and care.
When Eloise Daly, founder of Grow Your Four, approached us, her goal was clear: build a brand that could serve as the go-to advisor for first-time cannabis gardeners. But the path forward wasn’t so simple.
Despite legalization in Canada, cannabis content is still tangled in red tape—from Google’s ever-shifting algorithms to shadow bans across social platforms. Public perception remained mixed, and content moderation leaned US-first, often stifling Canadian-led initiatives.
We had to not only build a brand—but also earn trust, educate thoughtfully, and sidestep the digital landmines of a restricted sector.
We didn’t just create a logo or design a website. We built a story-first, strategy-backed ecosystem that empowered people to “grow their four” confidently and proudly. Our work included:
Brand Development: A friendly yet credible visual identity that reflected trust and knowledge without alienating new growers.
SEO-Optimized Website: A content-rich hub crafted for discoverability, answering questions new hobbyists didn’t even know to ask.
YouTube Channel Build-Out: A cornerstone content channel with educational videos, designed to bypass algorithm bias and offer face-to-face trust.
Content Strategy & UX Writing: Every guide, description, and video was rooted in clarity, simplicity, and inclusivity—helping normalize the home grow conversation.
Social Media Presence: Subtle, value-driven growth on platforms notorious for penalizing cannabis content, using education and lifestyle messaging to sidestep bans.
Within the first year of launch:
YouTube videos hit over 100,000 views per video
The channel gained 9,000+ followers organically
Website traffic grew consistently through high-ranking blog and guide content
The brand earned a reputation as Canada’s trusted home cannabis cultivation advisor
We crafted an entire digital environment that felt like a friend you could count on—one who just happened to be really, really good at growing weed.
Stigmatized industries need custom solutions—and courageous storytelling.
SEO and UX work hand-in-hand when educating new users.
In a space where most whisper, a calm, confident voice stands out.
This wasn’t just a brand launch—it was a cultural bridge. A way to invite people into a once-taboo space with clarity, curiosity, and a sense of belonging.
At Cordeeple, we believe education is empowerment—and that trust is built one intentional interaction at a time. With Grow Your Four, we didn’t just build a brand. We created a safe space, a resource center, and a thriving digital garden where thousands now grow with confidence.
Want your brand to shift the conversation and spark a movement? Let’s make it happen.
At Cordeeple, we don’t just design brands—we cultivate them. From digital roots to content blooms, we help mission-driven companies like Grow Your Four thrive by turning education into empowerment and stigma into storytelling.
If you're ready to grow beyond basic marketing and plant something that truly resonates with your audience...
Let’s grow your next chapter—together.
Contact us Today
