Little Peak Therapy partnered with Cordeeple to transform a personal story into a community-rooted brand. From full brand foundations and a custom mascot to a 25+ page SEO-optimized website, the launch delivered immediate results: 72.5% user growth, a 56% engagement rate, and even citations from ChatGPT—all within weeks.
Others build from something real.
Joanne Leitch didn’t start Little Peak Therapy because she saw a market gap. She started it because her life, and the life of her family, was changed by therapy. She saw, firsthand, what it means to help a child thrive in everyday moments. She watched her brother grow through therapy sessions that happened not in sterile clinics, but in kitchens, on sidewalks, on the bus.
That early imprint taught her what therapy should feel like: safe, creative, connected, and human.
Years later, she launched her first practice, Pacific Peak Therapy, serving children and adults across North Vancouver. She bootstrapped the clinic with relentless drive and a few pieces of advice from Cordeeple. It worked. But her second company, Little Peak Therapy, was different.
This time, it wasn’t just about helping people.
It was about building a place.
A place for families. For local connection.
For therapy that didn’t feel like an appointment—it felt like play.
Joanne wasn’t just launching a clinic. She was creating a space her own family would have needed. And she wanted every part of that story, from brand to site to strategy, to reflect it.
When Joanne came to Cordeeple, she had the logo—created by a talented local designer. What she needed was everything else: the voice, the story, the system, the strategy, the digital home.
We didn’t just take a brief. We took on the mission.
Every strong brand needs a framework that goes beyond a logo. We created a system that gave Little Peak Therapy consistency, clarity, and confidence.
Expanded her logo into a full brand system: colours, fonts, layout rules, tone of voice, and usage scenarios
Developed a Tone of Voice chart rooted in warmth, clinical clarity, and respect for parents and caregivers
Made it usable in real-world application, giving her team practical tools rather than a shelf document
A brand’s story is more than marketing—it’s its core. We uncovered Joanne’s “why” and turned it into a powerful competitive edge.
Defined her journey from sister, to OT, to mom in the North Shore
Threaded that narrative into headlines, SEO meta, About copy, and every service page
Positioned the clinic around humanity rather than technicality
Visuals shape how people feel about a brand. We gave Little Peak Therapy a custom character that reflected its community roots.
Used AI to spark directions and moodboards
Commissioned a local Vancouver illustrator to design a fully owned mascot
Built an identity that carried warmth, play, and ownership
A website is more than a digital brochure—it’s the brand’s engine for discovery and trust. We built one that could scale and perform.
Expanded from 7 pages to 25+ optimized pages
Wrote every word in brand voice while embedding local and long-tail keywords
Designed user flows from service to trust to booking
Structured the site for humans, search engines, and answer engines (AEO)
Growth comes from alignment inside the team, not just visibility outside. We equipped Joanne with the tools to scale sustainably.
Codified brand values, mission, and vision with her team
Delivered practical tools including a local SEO guide, dashboard, and quick-win strategies
Focused on building the brand with the client, not just for them
No launch party. No press blitz.
Just a website with a story that clicked, and a founder whom people trusted.
Benchmark: Many new local clinics can take 1–3 months to land their first handful of clients.
Why it matters: Six families booked within two weeks, without ads or announcements. That’s trust built directly from story and clarity.
Benchmark: Early-stage local businesses often see 15–20% monthly growth.
Why it matters: This shows Little Peak was discovered faster than most small clinics.
Benchmark: Healthcare/wellness sites average 50–65%.
Why it matters: A lower bounce rate means people stayed, trusted, and explored instead of leaving.
Benchmark: Anything over 40% is strong.
Why it matters: More than half of visitors interacted meaningfully—proof of relevance and trust.
Benchmark: Service-based sites typically see 2–5%.
Why it matters: At 20%+, people weren’t just browsing. They were booking and contacting.
Benchmark: Most small business sites average under 90 seconds.
Why it matters: Visitors invested real attention—reading, scrolling, and evaluating services.
And the cherry on top?
ChatGPT began citing her website as a source.
That’s what happens when your content is structured for AEO (Answer Engine Optimization) — and your brand message is worth repeating.
This wasn’t just about getting found. It was about being remembered.
It was about telling the story behind the service—and making every piece of the brand feel like an extension of the founder’s integrity and care.
Little Peak Therapy now exists as more than a clinic.
It’s a trusted voice. A community hub. A brand built to serve with purpose.
And it all started with one story, told well—and one strategy, built right.
At Cordeeple, we don’t just launch websites. We craft brand ecosystems that pull people in, hold their trust, and turn moments into momentum.
If you’re building something that comes from the heart—but want it to scale with clarity—we’re here to help.
Let’s build what matters.
Contact us TodayWe don’t just build websites, we build full brand ecosystems designed to rank, resonate, and convert. Our websites are rooted in real strategy, not templates. That means:
For Little Peak Therapy, we turned a personal story into a 25+ page website that ranked for pediatric therapy terms, attracted local families, and converted visitors into clients within weeks of launch — no ads, no fluff, just structure that sticks.
Here’s a step-by-step of how we helped Little Peak go from idea to impactful launch:
1.Brand Foundations
2. Discovery + Narrative Development
3. Magnetism Board (Moodboarding)
4. Website Creation
5. SEO & AEO Optimization
6. Launch, Educate, Support
Because in local service businesses — especially ones built on trust like pediatric therapy — people don’t buy features. They buy feelings. They want to know who you are, why you care, and if you’re someone they can trust.
For Little Peak, Joanne’s personal journey as a sister, OT, and mom was more than backstory — it was her unique differentiator. We made sure her site, messaging, and brand voice reflected that honesty and empathy at every turn.
We look at early performance across a few key areas:
These numbers aren’t just “vanity”, they show that the brand is getting found, read, trusted, and chosen. For any new business, especially in health or education, that’s how you build long-term loyalty.
Most agencies separate brand from SEO from design. We integrate everything — brand voice, design language, site architecture, content structure, and search discoverability — from the start.
We don’t just make you look good.
We make you sound like yourself, show up where your customers are searching, and turn your story into your strongest sales tool.
Cordeeple isn’t just about getting you online.
We’re about building something real, aligned, and built to scale — without losing soul.
