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Introduction
“Build it and they will come” only works in movies. In marketing, you’ve got to leave a trail. Your blog may be optimized for search—but what about the people who aren’t searching yet?
TL;DR
Outreach is the strategy that takes your blog from sitting on a shelf to walking the streets. It’s not about blasting the same message everywhere—it’s about repackaging your ideas for different formats, emotions, and moments. Lead with curiosity, guide with value, and always point them home.
The Purpose of Outreach (And Why “Publish and Pray” Doesn’t Work)
Your blog is a magnet—for people actively looking. But most of your future clients aren’t there yet. Outreach helps you meet:
- Unaware prospects: Those stuck in old patterns, not yet searching.
- Lurkers and scrollers: Folks who feel the pain but don’t have language for it yet.
Think of outreach as the flashlight that helps them find your signal in the noise.
Repurpose With Purpose: Social Media by Platform
Each social platform serves a different role. Here’s how to use your blog strategically across a few key channels:
| Platform | Best Use | Content Type | Tone & Strategy |
|---|---|---|---|
|
Instagram |
Inspire identity, spark emotion |
Carousels, Reels, quotes |
Inspirational + visually bold |
|
LinkedIn |
Show authority + relatability |
Mini-articles, key takeaways |
Professional, warm, insightful |
|
TikTok |
Share quick opinions/tips |
Face-to-camera reflections |
Real, story-first, unscripted |
|
X/Twitter |
Share bold ideas, provoke thought |
Threads or sharp single tweets |
Witty, fast, opinionated |
|
Pinterest |
Drive evergreen discovery |
Saveable graphics w/ direct links |
Clean, value-first, CTA-driven |
Tip: Don’t repost—reframe. Use takeaways, stats, and small “aha” moments from your blog, not summaries.
Email Strategy: Speak to the Inbox, Not the Algorithm
Blogs are public. Emails feel personal. Use them to:
- Share a short, behind-the-scenes story
- Confess a past mistake the blog solves
- Tease a takeaway (but don’t give it all away)
Email Formats to Try:
- “Short Letter” → A quick personal insight + link
- “Newsletter Feature” → 2–3 valuable snippets + CTA
- “Behind-the-Scenes” → Why you wrote the blog, what didn’t make the cut
External Reach: Guest Posts and Blog Syndication
Want to meet fresh audiences without building new channels? Share parts of your blog elsewhere:
- Medium: Write a spin-off with a different hook
- LinkedIn Articles: Repackage the post for thought leadership
- Industry Sites: Pitch a focused, expert-level version
- Partner Blogs: Offer a guest post that links back
Example:
Original blog: How to Build a Memorable Brand on a Budget
Syndicated spin: Why Most Brand Messaging Fails (And How to Fix It Without Hiring an Agency)
→ Ends with a link: “Read the full breakdown here → [link]”
Outreach Done Right: Real Examples by Format
Let’s say your blog is about Creating a Homepage That Converts.
You could:
- Share a LinkedIn post: “Most homepages waste the first scroll. Here’s how to fix that in 10 minutes.”
- Email your list: “Why I Hated My Old Homepage (And What I Changed)”
- Post an Instagram carousel: “5 Mistakes Killing Your Homepage Conversions”
- Syndicate on Medium: “Confessions of a Copywriter: Homepage Edition” with a link to the full post.
Each breadcrumb leads back to home base: your blog.
Key Takeaways
- Publishing isn’t enough—outreach turns your blog into a discoverable, dynamic asset.
- Tailor your message by platform—reframe, don’t repeat.
- Email builds trust—share behind-the-scenes stories, not just links.
- Syndication expands your reach—borrow audiences while building authority.
- Each touchpoint should guide readers back to your blog—that’s where the deeper connection happens.
FAQs for this page
1. Do I have to be on every platform?
Nope. Pick 1–2 where your audience actually hangs out. Go deep, not wide.
2. What’s the best day to share my blog on social?
There’s no magic day. What matters most is consistency and adapting content to the platform’s culture.
3. How often should I promote the same blog?
At least 3–5 times over a few weeks—each with a different angle or insight. Repetition builds familiarity.
4. What’s the difference between reposting and repurposing?
Reposting = copy-paste. Repurposing = reframing the idea to fit the platform and audience. Always choose the latter.
5. Can I promote older blogs too?
Absolutely. Evergreen content gets better with age when you keep it visible and relevant.
Conclusion
The magic of your blog doesn’t end at “publish.” That’s where it begins. With a thoughtful outreach strategy, you turn one piece of content into dozens of doorways—each inviting the right person at the right time into your world. So don’t just share your blog. Scatter breadcrumbs. Light the path. Invite them in.
Craft Content That Connects
Ready to go from scattered to strategic?
Let’s build a content system that not only ranks—but resonates.
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